Do potential customers ever ask you if you have a website?  Websites have become a convenient  replacement for print literature.  They offer a way for people to "keep" information for when they are ready to make a purchase decision. 

What can a virtual brochure do for your business?

Here are some industry specific examples:  

Construction - Painting Showcase work with before and after photos.

Food Service Offer menus, hours, directions and coupons.

Landscaping Descibe services and pricing. Offer client testimonials.

Insurance Position yourself as a trusted member of the community.